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`Twas brillig, and the slithy toves did gyre and gimble in the wabe; all mimsy were the borogoves, and the mome raths outgrabe.

Posts tagged distribution

Jun 17 '12

Why I am not in the least bothered by Fairfax’s restructure

This morning Fairfax media announced it is ending print, going tabloid, cutting some 1,900 jobs, and the social media sphere has lost. its. shit.

This is probably because I follow every Australian I find who is even peripherally connected with media, but everyone seems to be sad, angry, and longing for yesteryear. I’ve seen staff walkouts predicted, comparisons to the vehicle manufacturing industry with relation to subsidies, people hoping the same thing happens at NewsCorp, and I find myself agreeing with Senator Conroy for possibly the first time in my life, as he uses this to promote the need for the NBN.

Noone likes to watch their treasured social institutions change - just take a look at the Church’s massive overreaction to the movement to change the legal definition of marriage. Like marriage, though, the role of broadcasters and journalists is society is changing. Unlike marriage, this change comes with job losses, but in both cases the fracas is the end result of poor forward planning.

When we the public didn’t have the technology, or the ability otherwise, to connect with people on the other side of the world, or interact with our authorities, on a more or less level playing field we needed reporters to collect and distribute information in an accessible way. For the majority of the Western world, at least, the distribution problem has been solved. Internet, fuck yeah. Quality news and information is free and freely accessible. Hell, I’m a media student and I don’t do much (I’m the kind of girl who spends way too much time consuming media because there’s an overload of information that’s just so much more stimulating than whatever I’m supposed to be doing) and the last time I paid to access news media was in February 2011.

This is the first serious blow of the ‘digital revolution’ and it has been coming for the longest time. Paid news media is old paradigm. There is an enduring need for journalism, but traditional means of capitalizing on it are disappearing as private distribution continues to increase. Bloggers the world over are inquiring, discovering, distributing and opining on everything imaginable and distributing at no cost to the consumer, earning income through ad revenue, or earning nothing at all and publishing just because they feel like it.

When people are doing your industry’s job for free because they can, you need to adapt or perish. News is being democratized, eating away at the power traditionally concentrated in the hands of broadcasters. If you want to capitalize on information distribution then you need to seriously differentiate your product and give us a damn good reason to pay for it.

Fairfax, this is why your paywall is fucking stupid. Quite apart from the fact I can get your reposted AAP content elsewhere for free, you are on the internet now and we are equals here. Your top-down, one-way-broadcast, old-fashioned power-hoarding approach isn’t welcome in our vast anarchic playground.

You got to monopolize an audience whose access to information was limited by place and those barriers are gone now. Deal with it.

@larajeffery

Jun 8 '12

uninformed musings of a contrarian

I notice in myself a tendency to long for the old, divergent world of broadcast media, where distribution channels lay separately, clearly, guarded by gatekeepers. It manifests in my attitude to study, where I’m more comfortable considering the newspapers I’ve read since childhood than Twitter, which I started using consistently in February, or something like China’s Sina Weibo, which I’ve never used and am not really familiar with. I try to look on the shift in publishing with eyes that are open, and without the weight of dread that uncertainty brings in the pit of my stomach. I do wonder if this upheaval is anywhere as tumultuous as it’s painted, though.

At its core, publishing takes private information and makes it public. It takes meaning and encodes into a form designed so that intended recipients can easily decode and interpret that meaning. The story of publishing so far identifies the use of tools, through which to express meaning, and gradually destroying the limiting factors of our various technologies. In the early days of our ancestors, communication was inherently bodily. It relied on verbal and physical/non-verbal variance to convey meaning, with storytelling being the primary available method of publishing cultural, religious etc histories and stories.

Storytelling will always be at the core of communication - a well-drawn narrative commands attention - but physical transmission is inherently limited by human memory, its only form of recording. This first limit was dealt with as humanity swiftly moved to the use of tools to record publication by making art/images, early character-based scripts, and later phonetic alphabets. Tomes were printed by hand by scribes, meaning distribution then became the limiting factor (alongside a largely illiterate public). The pen is not so mighty. This is why the print press (in conjunction with the spread of formal education leading to improved literacy) was hailed as a revolution in the same way digital technologies are now.

Digital technologies are now breaking down temporal and spatial boundaries of traditional distribution, and simultaneously increasing and decreasing restrictions of access (computer and internet access cannot be assured, but if a computer and the internet can be accessed all the content of the internet can be accessed) but I don’t think this is a digital revolution, per se. It’s a digital wave in the same communication revolution that has been ongoing since sentience, alongside every other revolution human innovation and lack of desire to adapt oneself to one’s surroundings, preferring to adapt one’s surroundings to oneself, has set in motion. The first instance of tools as a communicative medium reduced the human element of encoding, and while it resolved other limits of human-as-publisher it created other limits to encoding. Every step since then has been aimed at removing the limits of the superseded technology, so that only their elements that enhance the human ability to communicate and publish information remain. We use phrases like ‘slick’, ‘intuitive’, or ‘user friendly’ to describe the usability of Apple’s iOS, particularly in comparison to Google’s clunkier but more customisable Android operating system, but what we’re trying to describe is the way Apple’s architects predict human function, the way the human mind prefers systems to work, and tailoring their designs to best suit it.

My creative side has never been my strongest, but it’s difficult to envision how much further publishing can be pushed until it’s as natural as speaking. My guess is, magic.